Project Management - Communicating Change

Think about these questions prior to communicating change to your organization, project team, or stakeholders.


1. Why are we changing things?


Be prepared to address the value of the change to the people impacted by the change


2. What is required for those impacted by the change to do? What needs to be done first, second, etc.?


Outline the steps required to implement the change


3. How will we measure the results of the change? What are the potential impacts?


Prepare ahead of time to address how the team will know if they are successful.


4. Once change is implemented what tools or processes will need to be changed, added, deleted?


What will be impacted and how might these changes be received?


5. What is the benefit of the change (What's in it for me?)


What is the benefit, what is the downside (if any)?  Be honest and let the team know if behavior change is expected

Negotiating with Minimal Conflict

In the book "Field Guide to Project Management" by David I Cleland, there is a discussion on page 282 about "Conflict in Negotiations". As the book mentions, PMI (the Project Management Institute) outlines eight project management functions that can be a source of conflict.

To paraphrase from the book, the areas are:

Scope: what is to be done (results, products, services)

Quality: what measures, what steps to be taken

Cost: financial outcomes, savings, ROI

Time: deadlines, resources, when complete

Risk: what risks are accepted, avoided, deflected

Human Resources: what resources, what skills, availability, competency

Contract/Procurement: cost, requirements/specifications, when, how, what, where

Communications: when, how, to whom, contains what

There are several ways to approach handling conflict (see the Guide to the PMBOK), however the important point to keep in mind is we must confront the issue(s) and work with the individuals or groups to come to a win/win outcome.

Unresolved conflict can often lead to bitterness and resentment, which can linger and rise up later to sabotage your project. 

Communication Tips

How are your project communications? How do others perceive you? How do you perceive yourself as a communicator?  Let us review some rules of communication that will help us better manage our projects.

When making presentations know your:

OBJECTIVE – Goal, Purpose, Destination

LISTENER – Know facts about the group, the group expectations, the key people

APPROACH – Premise, Strategy, Theme, Pay-off for the Listener

When speaking with others one-on-one, use statements that show you are concerned about them. Remember the three “A”s when communicating.

APPRECIATING – Show appreciation for the other person’s problem or situation

Examples: “I appreciate you bringing this to my attention”

“Thank you for letting me know that”

ACKNOWLEDGING – This lets the other person know that you hear them

Example: "I can understand…I sorry to hear that..."

ASSURING – Lets the other person know that you will help

Example: “This will be taken care of…I will see to that personally.”

Some thoughts to ponder…

Project Managers that do not communicate effectively at the right times are destined to fail.

Poor communication skills have derailed many a career.

More than likely you will never be told that your communications skills are lacking.

Every project needs to have a written communication plan.

Acouple of books you might consider are: “The Four Agreements” and the “Seven Survival Skills for a Reengineered World”.

Great Article by Harold Kerzner, Ph.Dl, PMP

Click here to view the article entitled: Twenty Common Mistakes Made by New or Inexperienced Project Managers By Harold Kerzner, Ph.D., PMP

Links to the above post by Dr. Harold Kerzner have been published in several places, but I wanted to share it here too for those that haven't seen it.  This is an awesome document that will help both new and experience project managers.

I have a couple of Dr. Kerzner's books and they are all excellent.  One of his best books is listed below:

Project Communications Planning

Project Communications Planning is a process that is continuous throughout a project. When building your initial Project Communications plan focus on the following:

Define Your Audiences - Who needs to know What, and When and How do they need to know it. Communication needs and audiences will change as the project moves forward. Plan for it.

Start from the Top and Work Your Way Down the Chain - Start your Communications with the highest levels of the organization first, then work your way down to the team members. Repeat this cycle.

Target Your Message to the Different Groups - Different groups (and sometimes individuals) may require different types of communications media (e-mail, status reports, web site, face-to-face, memo, etc.). Plan for these different types of communications vehicles up front.

Define Roles and Responsibilities - Ensure that your Project Communications Plan includes Roles and Responsibilities for key stakeholders.

Status Reports - Status Reports are a great form of Project Communication if kept short and to the point.

Repetitive Messages will be Required - The same message delivered using different mechanisms and sources will help to reinforce your message.

Anticipate Conflict - Tailor your communications to overcome Conflict before it occurs. Keep in mind that Conflict will always occur on a project. Conflict needs to be anticipated and managed continuously throughout the project.

Allow for Anonymous Feedback - Create a way for people to relay their positive and negative feedback anonymously.

Project Managers need to recognize that good communication is important because it helps to reduce conflict, increases information distribution, and helps to silence critics while reinforcing the positive aspects of your project.

Poor Project Communications Can Hurt the Whole Team

When project teams are surveyed at the end of failed projects, poor communications is always cited as being one of the major causes. Why does this keep happening? Why is project communications so poorly executed so often. My short answer is that many project managers (and managers) are arrogant, inattentive, and oblivious to the feelings and needs of the project team.

Project managers are busy, and often they don't make time to manage project communications effectively. Also, the project manager may think they are doing a good job communicating, but that may not be the case.

Project managers must remember that the project team is made up of individuals. Each person on the team has a preference for the types of communication they like to receive, and each person processes communications differently.

Some things to monitor that may point to poor project communications are:

Trust - Does the team trust you (the project manager)? How do you know? Everybody will not trust you all the time. Team members that don't trust the project manager will not be open in their communications. They will tend to either shut down, gossip and spread rumors, or challenge the project manager at every turn

De-motivated - Where are we going? Is the team going where we said we were going when we started? Did we clearly state where we were going before we started?

Whining - Despair and anxiety take over the team or key team members. Infighting is prevalent and people are starting to talk openly about the project being a failure.

Incompetence - Team isn't sharing information and learning. Perhaps the team has had little to no training, or the training received was of poor quality.  Perhaps some team members should be fired from the team.

All the above can be overcome, however it requires that the project manager is listening and changing strategy when necessary to get the team back on track. Just because you are a project manager doesn't make you a good communicator, however ignoring problems like the ones mentioned above will make you a bad project manager.

My two cents are, be a leader. Lead through your communication and your ability to motivate your team to get the job done. Be on the lookout for the above warning signs. When you see the signs act quickly, follow-up, then continue to monitor.  Remember people may need to be removed from the team.

Poor project team synergy is the fault of the project manager. There are a lot of incompetent project managers that are hurting our profession because they either refuse to alter their communication styles or are too arrogant to change. My advice to them is to change their ways or leave the project management profession.