Good post by Tom Peters the author of the blockbuster book "In Search of Excellence". Tom writes:
"In response to a Tweet, I summarized In Search of Excellence—and thence the last 30 years of my professional life—in less than 140 characters.
In Search of Excellence basics in 127 characters including quotation marks and spaces:
"Cherish your people, cuddle your customers, wander around, 'try it' beats 'talk about it,' pursue excellence, tell the truth."