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Sunday, September 19, 2010

Stages of Creating Major Change


The below was adapted from the book "Leading Change" by John P. Kotter (see more information at the end of the posting).

1. Establishing a Sense of Urgency
    a. Examining the market and competitive realities
    b. Identifying and discussing crises, potential crises, or major opportunities

2. Creating the Guiding Coalition
    a. Putting together a group with enough power to lead the change
    b. Getting the group to work together as a team

3. Developing a Vision and Strategy
    a. Creating a vision to help direct the change effort
    b. Developing strategies for achieving that vision

4. Communicating the Change Vision
    a. Using every vehicle possible to constantly communicate the new vision and strategies
    b. Having the guiding coalition role model the behavior expected of employees

5. Empowering Broad-Based Action
    a. Getting rid of obstacles
    b. Changing systems or structures that undermine the change vision
    c. Encouraging risk taking and non-traditional ideas, activities, and actions

6. Generating Short-Term Wins
    a. Planning for visible improvements in performance, or “wins”
    b. Creating those wins
    c. Visibly recognizing and rewarding people who made the wins possible

7. Consolidating Gains and Producing More Change
    a. Using increased credibility to change all systems, structures, and policies that don’t fit   together and don’t fit the transformation vision
    b. Hiring, promoting, and developing people who can implement the change vision
    c. Reinvigorating the process with new projects, themes, and change agents

8. Anchoring New Approaches in the Culture
    a. Creating better performance through customer and productivity-oriented behavior
    b. Articulating the connections between new behaviors and organizational success
    c. Developing means to ensure leadership development and succession

SOURCE: Adapted from John P. Kotter, “Leading Change,” Harvard Business School Press 1996

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